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PRIORITIZE COMFORT. EXPERIENCE BAMBOO.

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Prioritize comfort. Experience bamboo.

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Why Bamboo?

Luxuriously Soft

Feels like silk. Bamboo fibers are naturally smoother and rounder.

Cooling

Thermoregulating fabric gives off a cooling sensation & keeps you warm in cooler months.

Eco-Friendly

Uses 3x less water than cotton. No pesticides, no fertilizers. Absorbs 35% more CO2 from the air than a tree of the same height.

Our Product

FEELING SEXY STARTS WITH COMFORT.

We’re on a mission to pioneer the next generation of sexual wellness through quality intimates, community, and awareness.

Our Story

"I open my underwear drawer and feel around for my b.WR underwear."

Anita S.
Irvine, CA

"The best. The b.WR briefs I bought are the softest, most comfortable underwear I’ve ever worn. I highly recommend them!"

Darell H.
Winnipeg, Canada

"It can be challenging to find the perfect underwear - but I did with b.WR. They whisk away moisture, soft to touch and drastically reduce odor. I’m a forever customer"

Shane C.
Los Angeles, CA

"Genial"

Luis M.
Quincy, WA