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WE’RE ON A MISSION TO PROVIDE THE MOST THOUGHTFUL UNDERWEAR FOR YOUR INTIMATE WELLNESS

b.WR exists to prioritize comfort

Comfort comes from the first touch. Comfort comes from trust - in knowing only the highest quality materials make up your underwear.

b.WEAR is thoughtfully crafted with sustainable bamboo fiber to provide natural, breathable, and luxuriously soft intimates for the most important part of your body.

Because feeling sexy starts with comfort.

We believe comfort goes beyond what’s on your body.

We want to dig deeper.

We want to get comfortable with the uncomfortable. Our goal is to open up the conversation of all things intimate. To foster a community of education and advocacy to break down the stifmas of sexual health and pioneer the next generation of sexual wellness.

our brand values

Quality

Comfort is everything to us. We believe there is no better feeling than putting on a perfect pair of underwear. From fit to stretch to stitching and cut, we are obsessed with creating the most comfortable intimate experience. That’s why our products are thoughtfully crafted from sustainable bamboo fiber to provide natural, breathable, and luxuriously soft underwear for the most important parts of your body.

Space

Our goal is to create an inclusive product and an inclusive space for everyone, regardless of identity, size, shape, age, ethnicity, or orientation. A space to be heard, a space to be seen, a space to learn, a space to come to when you feel lost, a space to call home, a space to prioritize you.

Sustainability

Made from bamboo, the most resource-efficient plant on the planet, our undergarments are sustainable and guilt-free. Bamboo is one of the fastest growing plants on Earth. Growing in any kind of climate, thriving on the poorest of soils, it’s said to be a solution for deforestation because it’s not a tree, it’s a grass. The more you cut, the more it grows. It uses 3 times less water than cotton, absolutely no pesticides, and can absorb 35% more carbon dioxide from the air than a tree of the same height.

Awareness

Being aware goes beyond what’s on your body. We want to dig deeper. Our goal is to open up the conversation of all things intimate. To foster a community of education and advocacy to break down the stigmas of sexual health and pioneer the next generation of sexual wellness.