b.WR (pronounced "b-wear") stemmed from frustrations surrounding the quality of undergarments in the marketplace. Many traditional products we see and wear today are ridden with synthetic and irritating materials. We believe what we put on our bodies is just as important as what we put in our bodies. We worry about our food being organic, or our skin products being paraben-free, but had we thought about what’s in our underwear?
The #beaware movement is committed to raising awareness of our overall health and environmental consciousness. Inspired by a generation of conscious consumers, we wanted to create a product that would not only feel good, but is good for you, good for the environment, and gives back to the community. So, we crafted b.WR: a revolutionary organic, eco-friendly bamboo cotton undergarment line - providing the softest, most breathable, luxurious underwear for some of your most sensitive and favorite body parts.
Aside from being good for you and our planet, b.WR strives to be good for us all. We’ve dedicated a portion of all sales to non-profit sexual health and education organizations because we believe being aware of our bodies is essential to your health, well-being, and comfort.
That's our movement and we’re so grateful to have you be a part of it.