Paid Ads & Digital Growth Specialist

Job Title

Who We Are

b.WR (b.WEAR) is an underwear company for men and women made exclusively from bamboo fiber to create super soft, sustainable, and sexy underwear. Underwear that you can feel good about wearing no matter if it’s working out, going out, or hanging out at home while social distancing.

We use bamboo fiber for two reasons: for us and the planet. Bamboo fiber is good for the earth and our most intimate body parts because of the crop’s characteristics. It’s one of the fastest-growing crops on the planet and uses three times less water than cotton. It’s also naturally antimicrobial and moisture-wicking making it extremely light and breathable. Using exclusively bamboo fabric makes us feel comfortable, protected and cared for all while feeling like we’re not wearing any underwear at all.

Beyond our products, our passion lies in advocacy. The heart of what we do is raising awareness and empowering people to take control of their sexual wellness. We’ve worked with Planned Parenthood, RAINN, and Cure Cervical Cancer in the past to donate a portion of our profits, educate, and support sexual health wherever we can.

Intimate advocacy is at the forefront of who we are. We are obsessed with sexual health and wellness. The safety of making decisions over our own bodies. The right to feel comfortable in our own skin. To own our sexuality, our power, and our confidence.

The Role

What You’ll Do

Assist leadership in planning, development and execution of the social media strategy across existing and emerging channels including Instagram, TikTok, Facebook, Pinterest, etc. with explicit goals

Help create social content calendar with regular posting with emphasis on organic growth

Manage, engage, and grow social media and follower base through consistent, strategic, educational content and community growth campaigns
Identify and present opportunities to evolve content pillars and enrich content to grow engagement across social channels with influencer marketing, content creation, and community building outreach
Use social media analytics to measure, analyze and report on monthly performance to ensure optimization of content to meet business goals
Assist in omni-channel growth marketing

Monitor activity across all active channels and report back week/week results to leadership

Research across competitive landscape and marketing/eCommerce channels

What You’ll Bring to b.WR

Minimum 1-3 years of marketing, creative, and social media work or internship experience
Strong understanding of brand building
Experience in CPG and/or eCommerce
Highly creative with experience in identifying target audiences and devising social campaigns that engage, inform and motivate
Understanding of omni-channel marketing (search, social, influencer, CRM, email, etc.)
Understanding of social media metrics
Experience in Fashion and Apparel a plus

You Are

An avid follower of marketing and sales trends and have a strong grasp on the current social landscape including platform capabilities, trends and best practices for each social media platform
Creative, a natural storyteller, great at coming up with short form & effective content
Aligned with the mission and values of the organization and share the same creative aesthetic as leadership
You believe that sexual education should be humanized and accessible to everyone
You value quality and sustainability
You enjoy branding and streetwear
Entrepreneurial spirit, self-starter
Must be based in Los Angeles and comfortable working remotely

This is a role for someone who is excited to be a part of a founding team and committed to growing with us. The role will start off as a part-time contract role and move into a full-time role. If you have a strong work ethic and passion to be a part of something special from the ground up, we’d love to hear from you.

Please send cover letter and resume to sara@wearbwr.com.